Microsoft IQ:
why context wins
the AI deal
Knowit, Nordics · 28 October 2026
Another week. Another model.
What changed for your customer?
In four years, AI went from talking to doing
One RFP question. One paragraph.
Analyze requirements. Develop a response strategy.
Research, draft, validate, and assemble the proposal.
enterprise
Orchestrate the entire RFP process across
people, agents, and enterprise systems.
Chat answers. An agent plans, acts and checks.
Same model. Different system around it.
78%
Claude Code harness
42%
CORE-Agent harness
Claude Opus 4.5 · CORE-Bench
Agents reproduce published scientific results by running code.
Not an RFP benchmark or Microsoft IQ test. Different harnesses; the gap is not context alone.
Your role changes as AI does more of the work
AI suggests a sentence.
AI drafts. You edit.
A bounded pre-study, ready for review.
Parallel work. You set the rules.
Software and consulting need different context
Software
A repository gives a working context
Tests can check many outputs
Consulting
Context crosses teams and systems
Capacity or margin can mean different things
When AI drafts and you edit, you still fill the context gaps.
Capable models are widely available.
What does this customer know that the model doesn't?
Onboarding
A new colleague gets
Laptop and access
Who's who
The project history
A buddy
An agent also needs
Relevant context
Clear access and task boundaries
Check what's available before you promise it
The exact capability and experience
GA, preview or restricted access
Licensing, usage and source connections
Verify the exact capability and terms before a customer proposal.
Knowit as customer zero
Try one repeated task. Measure useful work.
Pursue
Scope
Build
Ship
Run
Proposed learning motion. No Knowit deployment or pilot is claimed.
One Knowit: combine what we already know
A fictional logistics pursuit
Sweden
A logistics lead
Norway
Approved delivery experience
Finland
Relevant expertise
Data · Workplace · Applications
One brief, with an ownerFictional pursuit. Sources and connections are illustrative.
Keep the context when the team changes
Pursue
Approved evidence and promises
Scope
Agreed outcomes and boundaries
Build
Decisions and checks
Ship
Accepted release and ownership
Run
Actual results improve the next pursuit
Same fictional engagement. An owner at each stage.
Watch what the context does
What context supports the answer?
Where does a person approve?
What does it cost to run?
Over to Ben Gibbs.
Chief-of-Staff
agent for sales
Ben Gibbs
Ben’s live Chief-of-Staff section
Shared context for sales leadership
Handover to Ben’s live material · Microsoft Global Black Belt
RFP agent for sales
Ben Gibbs
Ben’s live RFP section
Preparing a bid response
Handover to Ben’s live material · Microsoft Global Black Belt
What does it cost to run?
How do you bring it down?
Ben Gibbs
Ben’s live AI FinOps section
Customer agent-running costs and evaluations
Handover to Ben’s live material · Microsoft Global Black Belt
Where should Knowit look for opportunities?
Customer briefs and meeting preparation.
Project handovers and service-case responses.
Decision support using shared business measures.
RFPs are one example. Qualify repeated work, a context gap and a business owner.
Why build on Microsoft?
Already using Microsoft?
Less context to rebuild.
Reuse Microsoft 365 work context.
Fabric / Power BIReuse definitions and trusted measures.
Foundry IQReuse chosen knowledge with citations.
Configured controlsIdentity and source access.
Reuse needs maintained context and configured access. Keep other platforms where they fit.
What can Knowit sell?
Baseline, source/access map and agreed definitions.
Source-linked outputs, integration, approvals and acceptance tests.
Maintained sources; quality/cost reviews against accepted outputs.
Proposed offers to shape with Knowit. Agree scope, fee and consumption explicitly.
Start with an existing Microsoft account
First conversationOne workflow + owner + sources
BringKnowit account lead + Data / M365 specialists
First engagementScope one offer. Use measured results to expand or reuse.
A safe description or private message is fine. No confidential detail.
Thank you
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